Privacy Policy
Last Updated: November 5, 2026
This Privacy Policy explains how SO, WHAT'S IT WORTH? | AI collects, uses, stores, and protects information when you use our website, AI valuation tools, account features, payment features, Public Valuation Library, Collection Vault, and related services.
1. Information We Collect
We may collect information you provide directly, including your name, email address, password-protected account information, uploaded item photos, item descriptions, user notes, valuation report history, public report selections, Collection Vault information, marketplace-related messages or listings, support messages, and purchase information.
2. Uploaded Images and Item Information
Uploaded photos and item details are used to generate AI-assisted valuation reports and provide related account features. Images and report details may be stored so you can access your report history, print reports, ask Logan questions, use Collection Vault, or publish a report to the Public Valuation Library if you choose.
3. How We Use Information
We use collected information to operate the website, create AI Valuation Reports, provide customer support, manage accounts, process purchases, prevent fraud or misuse, improve features, maintain records, display user-selected public reports, and communicate service-related information.
4. AI Processing
Valuation reports and assistant responses may be created using third-party AI providers, including OpenAI and Anthropic/Claude. Uploaded photos, notes, prompts, and report context may be sent to these providers as needed to generate or support the requested AI features.
5. Payment Processing
Payments may be processed by third-party payment providers such as Square. We may store purchase records, report credit amounts, package names, payment status, payment identifiers, and transaction timestamps. We do not store full payment card numbers.
6. Public Valuation Library
If you choose to publish a report, selected report content may become visible to website visitors. Public reports may include item images, item name, category, estimated value ranges, condition notes, confidence score, AI-generated summaries, and research guidance. You should not publish content that contains private or personal information.
7. Cookies and Technical Information
We may use cookies, sessions, server logs, and similar technologies to keep you logged in, secure your account, remember actions, measure website performance, prevent abuse, and improve the service. Technical information may include IP address, browser type, device information, pages visited, timestamps, and referring pages.
8. How We Share Information
We may share information with service providers that help us operate the website, including hosting providers, AI providers, payment processors, email services, security tools, and analytics or support systems. We may also disclose information if required by law, to protect rights and safety, or to investigate fraud or misuse.
9. Data Security
We use reasonable administrative, technical, and organizational safeguards to protect information. However, no website, database, server, or internet transmission can be guaranteed to be completely secure.
10. Data Retention
We may retain account information, reports, uploaded images, payment records, logs, and support records for as long as needed to provide the service, comply with legal or accounting obligations, resolve disputes, prevent fraud, and maintain business records.
11. Your Choices
You may choose not to publish reports publicly. You may request account assistance, report removal, or other support by contacting us. Some information may need to be retained for legitimate business, legal, fraud prevention, or accounting reasons.
12. Children
This service is intended for users who are old enough to manage accounts and online purchases under applicable law. We do not knowingly collect personal information from children under 13.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Continued use of the website after updates means the revised policy applies.
14. Contact
Questions about this Privacy Policy may be sent through our contact page or customer support channels.
Important: